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Entrepreneurs must understand viral marketing techniques as a product promotion strategy. TikTok can be the perfect platform choice that you can use to spread the word about your product. TikTok is very popular because of its rapid user growth and high engagement rate.
Implementing the right strategy can help you increase product brand awareness more effectively.
What you need to know about the strategies and key factors that can make your product viral marketing video become FYP on TikTok. Check out the full review below.
1. Start with a strong hook
A hook is an opening sentence or interesting element that grabs the viewer’s attention and makes them want to watch the video until the end. The goal of engagement is to grab the audience’s attention and encourage them to stay watching your content longer.
To grab your viewers’ attention, it’s important to start your video with a strong hook in the first few seconds. Keep your video short, concise, yet engaging so your viewers will want to watch it all the way to the end.
There are three types of TikTok hooks that are often used:
Hyperbole hook
A type or element of a sentence that is exaggerated to attract attention and is often illogical or difficult to understand. For example, “I almost fainted while eating at this restaurant. “You guys are so good!”
Hook To The Point
A type of sentence or element that jumps straight to a specific point in the video without taking too long. Many creators use this hook for trending topics because their audience is likely to know the gist of the topic. For example, “Is my TikTok Shop account going to be shut down tomorrow? Here are three key points!”
Negative Hooks
These are the most popular negative hooks. Because these sentences contain negative emotions that make people wonder why. For example, “I am so sorry I didn’t know about this product until now!”
2. Optimize your TikTok Profile
Make sure your TikTok profile is eye-catching with a clear description of your business or brand, use emojis, and add relevant links to increase engagement.
3. Follow current trends
Following popular trends on TikTok can help you increase your content’s exposure. You can capitalize on trending songs or viral challenges that are relevant to your business.
4. Use Hashtags
Hashtags are one of the most important tools on TikTok. Use hashtags that are relevant to your content and business to increase your reach and find new audiences. Hashtags also help TikTok recommend your videos to other users.
5. Get Creative With Effects and Filters
TikTok offers a variety of effects and filters that you can use to create interesting content that is different from other content. Creative use of effects can help you attract more viewers and increase engagement.
6. Use Popular Music
Music is an integral part of TikTok. Using popular songs can help your videos get discovered and attract more viewers.
7. Create Interesting and Original Content
Unique, fun, and original content tends to attract more users. Make sure your videos are of good quality and visually appealing. Be creative and make your videos stand out from the crowd.
8. Interaction With the Audience
Respond to comments and messages from your viewers, and interact with content from other creators using the same hashtag. This helps you build a community around your content and encourages viewers to share your videos.
9. Collaborate With Other Creatives
Collaborating with other creators or brands can expand your reach. Make sure the collaboration is appropriate and mutually beneficial.
10. Learn from TikTok Analytics
Analyze your most successful videos and replicate their success. Also, don’t be afraid to try new and different content.
11. Post Regularly and During Peak Hours
Consistency in posting is very important. Try to post at least one video per day to stay relevant and appear in the TikTok algorithm. Find the best time to upload your videos, including peak times when TikTok users are most active (e.g., afternoon, evening).
12. Use Influencer Marketing
Working with influencers can help you reach a wider audience and increase brand awareness. Choose influencers that match your target audience.